Real or fake? The IP risks of synthetic media

Published Date
Nov 8, 2023
Generative AI has the potential to revolutionise advertising. These AI models can now synthesise and manipulate marketing content quickly and efficiently to create “synthetic media”. This is exciting but there are also risks involved, including those related to IP. 

The full article is available on Managing IP.

Content Disclaimer
This content was originally published by Allen & Overy before the A&O Shearman merger