Beverley Potts

Beverley Potts

Senior Knowledge Lawyer

Beverley is a senior lawyer with many years’ experience in advising clients, in a variety of sectors, on a broad range of IP issues. These include: 
trade marks, copyright and database rights, designs, and trade secrets.
She has represented clients before the English courts, trade mark registries, internet domain name tribunals, and advised on global brand protection strategies.


Pro bono

Mentor in the ReStart specialised support programme, designed to empower individuals aged 50 and above who are currently unemployed, and aims to guide them back onto a fulfilling career path.

Published Work

Cordell N., Potts B, Dickens R. (2024) “Ownership of AI-generated content”, European IP Review (AI edition) 

Potts B. and Dickens R. (2023) “AI and synthetic media”, Managing IP 

Potts B (2021) “Confusion is a complex concept for trade mark owners”, CITMA Review 

Potts B. (2021) “The value of registered designs in protecting medtech products”, In Vivo 

Matthes J. and Potts B. (2020) “Key considerations for enforcing trade marks and designs post-Brexit” and “More trade mark and design strategies for a post-Brexit world”, Managing IP 

Stone D. and Potts B (2019): “It’s time to amend the Enforcement Directive to ensure all EU Member States provide for DNIs of EU trade marks and Community designs”, Journal of Intellectual Property Law and Practice 

Potts B., Stone D., Feldges J, Livneh K., Shen D. (2019) “Practical preparations for Brexit: a global perspective”, Managing IP 

Cordell N. and Potts B. (2018) “Communication to the Public or Accessory Liability? Is the CJEU using Communication to the Public to Harmonise Accessory Liability across the EU”, European Intellectual Property Review 

Fox J., Thompson L., Potts B and Doring D. (2018) “UK Threats: Worldwide Consequences?”, European Intellectual Property Review 

Speaking Engagements

Speaker, CITMA webinar “Clarifying the confusion: a practical guide to the likelihood of confusion”, June 2024

Leadership Positions And Professional Affiliations

Current Member of the INTA Trademark Office Practices Committee (Madrid Protocol sub-committee). 

Taskforce Leader, INTA sub-committee reviewing the Trade Mark Examination Guidelines, 2021-2023



Admitted as Solicitor, England and Wales 2000

Admitted as Solicitor, New South Wales 2003 (non-practising)

Solicitor-Advocated (Higher Courts Civil Proceedings)


MA Law, Queens College, Cambridge University 1996

LPC 1997

Diploma in Intellectual Property Law 2001

A&O Shearman was formed on May 1, 2024 by the combination of Shearman & Sterling LLP and Allen & Overy LLP and their respective affiliates (the legacy firms). Any matters referred to above may include matters undertaken by one or more of the legacy firms rather than A&O Shearman.