TUI and Oman enter into a strategic partnership

The collaboration aims to position Oman as a leading sun-and-beach destination, underscoring the role of TUI and tourism in Oman Vision 2040. At the heart of the agreement is the construction and operation of a first cluster of five new hotels in the Dhofar Governorate under leading TUI hotel brands, which are expected to welcome guests from all over the world as early as winter 2027/2028.

As part of the partnership, Oman is contributing land and capital to a joint venture. OMRAN Group and TUI will each hold 45 percent in this joint venture, and another private investor will hold 10 percent. TUI is contributing its comprehensive expertise in hotel operations, travel distribution, airlines, cruises and local experiences. The agreement also includes Oman becoming a 1.4 percent strategic shareholder in TUI Group through OMRAN.

The A&O Shearman team includes partners Dr Jonas Wittgens (Hamburg), Dr Hans Diekmann (Düsseldorf), senior associate Johannes Schmidt and associates Louisa Graubner and Luise von Stern (all Hamburg, all Corporate/M&A).