From assistant to agent: navigating the legal and regulatory shifts in AI-driven commerce

For many businesses (whether merchants or their payment providers), agentic commerce brings opportunity but also raises complex issues across multiple regulatory frameworks.

We held a practical briefing in which we discussed the latest market developments, as well as some key prevailing issues, including: 

• contract formation and liability 
• payments regulation, including requirements with respect to consent, software composition analysis (SCA), fraud and dispute resolution 
• consumer protection and 
• strategic considerations for firms exploring agentic products/partnerships.

For more information on the evolving world of AI Agents relating to this session, please see our previous three-part podcast series on the topic here.

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